Your writer wannabe has been at it once again. A couple of weeks ago, my query for a nonfiction article made its rounds and the rejections are now trickling in. You know what that means — time for you to learn from my mistakes.
Thank you for your query. Unfortunately, the subject does not meet our current editorial needs. We appreciate your interest in Sierra.
Editorial Assistant, Sierra Magazine
Thanks for your query. Unfortunately, we don’t have any available slots in any issues of the magazine this year in which to schedule your proposed piece, and so we can’t make the assignment. With only six issues a year, our space fills up quickly.
Editorial Director, National Wildlife Magazine
Thanks for reaching out to us. We actually covered many of these issues in a few articles over the last couple years, so we don’t have any plans to write more pieces any time soon. Good luck placing your work elsewhere…
Editor, National Parks Magazine
Well, such is life. The best thing to learn from this is that nonfiction articles, although apparently more marketable than fiction, nevertheless carry certain risks. I made the mistake of writing a full 3,800 words on a subject before querying.
There are several reasons why a market doesn’t exist. Editors don’t like to buy stories that are too similar to something they or another magazine has printed in the past year. Also, as Mark Wexler mentioned, the magazine may have already sold all its article spaces for the next year or more. Or maybe the editors just think that whatever you’re pitching simply isn’t interesting enough. Thus, the answer is to query before spending a lot of time researching and writing a project.
But, what if you query your brash ideas and someone bites? You suddenly have a deadline to work against. If you were querying without having done any research, the story idea may not amount to a full article. Imagine if you sold an editor on the story being a feature-length article and it’s merely a page or less? It may be fit for a different department or even a different magazine. Or the ultimate nightmare, the story that you sold turns out to not really exist. This indicates that a writer should do all the background research and maybe even write before submitting ideas around.
Therein lies the Catch 22: do you write your nonfiction piece and then search for a market that may not exist, or do you query an idea that may not develop into a full story? Criminy! I guess the best thing is to do is find that sweet balance between doing too much work on a project and not enough. Do just enough work to know that a story has merit, what its market is, and how long it could be, and then query around before doing anything else. This makes doing timely pieces very difficult. Say you want to report on the issues surrounding the XL Keystone Pipeline. If you do a bit of background digging, decide there is a great story, and query, the magazine may get back to you in a few months when the story is no longer valid — or other writers have already snapped up the story.

An image like this — taking down a GM sign — would have made a great article back in early 2009 when the stock market collapsed and GM was going under. To capture such a timely story, a writer must be ahead of the current events, uncover what will be a solid story, and pitch it before doing too much work in case no one buys it.










